My first experience with computers was back in the 1970s when I was at University. I remember a huge array of machines in a spotless air conditioned room. We had to prepare a pile of punched cards to feed
into this monster – I didn’t understand any of it and was in awe of those who did.
My next experience came while working in an NHS
Chemical Pathology lab – blood testing was done via automated analysers and results were transferred to punch tape that was fed into a teletype machine and thence to the laboratory computer. It used Fortran language – that much I can remember – and was controlled by cryptic commands such as “smout”……… results were then printed onto sticky labels and thence transferred to patients’ record cards. The ultimate in technology for the early 1980s!!
It wasn’t until 1990 that I had my own PC – my first online experience was in 1995, at the age of 40. I taught myself enough to build a basic website and between then and the present, I studied a few online courses in HTML and CSS, as well as becoming a reasonably proficient amateur at graphic design and editing. But I know many other people of my age who have never embraced “new technology”, and the same still applies – plenty of business people feel that they’re too old to learn about social media.
Unfortunately for those who are unwilling to embrace social media as an additional tool in their marketing arsenal, time is running out, because businesses who don’t adopt a social media strategy within the next year or so, will find themselves at a major disadvantage.
Do you really want to get left behind in the social media revolution?