Facebook Pages vs Profiles – revisited!
I’ve written about this in a previous post, but it does warrant another mention as I see so many businesses wrongly set up on Facebook, and as per the above example, this can end in disaster. Would you be happy if this happened to your business?
If you want your business to have a presence on Facebook, you MUST use a Page.
Read Facebook’s explanation of how Pages differ from personal profiles.
Pages have functionality far more suited to business use than do personal profiles; for one thing an individual can only have a maximum of 500 friends, whereas there is no limit to the number of “Likes” a Page can have. It’s possible to customise a Page with various apps so that it almost functions like a mini-website – you can add videos, contact forms, even online shops – none of which is possible on a personal profile. Even better, once you have over 30 likes, you gain access to Page Insights – powerful analytics giving you useful feedback into how your page is performing. Oh – and you also get instructions on how to add widgets such as Facebook Like and Send buttons, a Like Box or your actual page feed, to your website or blog. None of this is possible via a personal profile.
Here are some examples of creative Facebook business Pages:
Nightwish -one of my favourite bands!
Note also the photo strip at the top of the pages (visible when you like the page) – this can be customised too. Here’s an example (click image to enlarge):
Involver -creator of Facebook apps
Has this convinced you that a Facebook Page is the way to go for your business? Do you have any other great examples of Pages? Let me know in the comments. And if you like this post, please share it on your favourite social media platforms via the links above and below!
Need help with setting up a Facebook Page for your business? You can contact me on 01777 249075
or by email at firstname.lastname@example.org