Facebook Marketing in 2018 – What’s Working Right Now (And What Isn’t)

Have You Given Up On Facebook?UPDATE:  12TH JANUARY 2018Facebook announced a major change to the newsfeed algorithm, resulting in lower priority for business page updates, public announcements etc and placing yet more emphasis on “connecting people to meaningful posts from their friends and family in News Feed”.  As a result, the points outlined in this blog post are […]

Facebook Live – Not So Scary After All

My thoughts as Purrfectly Social approaches its 6th birthday… I did a Facebook Live on my Purrfectly Social page yesterday.  That in itself is quite a milestone because a few months ago, I’d have made any excuse not to go live, or even appear on camera myself at all. I then ordered video captions from […]

Why Visual Content Is The New Black

Visual Content –  What Does That Even Mean? Visual content – I didn’t invent the terminology (although it’d have been cool if I had!)  It’s a bit of a buzzword these days, a sidekick of “content marketing” if you like. By visual content, I mean images, gifs and video.  Why do we need visual content […]