Facebook Marketing in 2018 – What’s Working Right Now (And What Isn’t)

Have You Given Up On Facebook?UPDATE:  12TH JANUARY 2018Facebook announced a major change to the newsfeed algorithm, resulting in lower priority for business page updates, public announcements etc and placing yet more emphasis on “connecting people to meaningful posts from their friends and family in News Feed”.  As a result, the points outlined in this blog post are […]

Do You Need A Facebook Pixel?

Why Us​​​​​​​​​e a Facebook Pixel?Why wouldn’t you want to advertise to the people already interested in your business? If you haven’t installed a Facebook Pixel on your website, you’re not able to reach these people with Facebook Ads (the most cost-effective method of online advertising). There’s so much more to Facebook Ads than boosting a […]

Video Marketing Doesn’t Work

You run a business and you’ve heard that video is essential these days if you want to be noticed online.   You’ve tried creating a few short videos to promote your products or services, you’ve put them on your website and shared them on Facebook.  What happened? Nobody got in touch, let alone bought from […]

Facebook Live – Not So Scary After All

My thoughts as Purrfectly Social approaches its 6th birthday… I did a Facebook Live on my Purrfectly Social page yesterday.  That in itself is quite a milestone because a few months ago, I’d have made any excuse not to go live, or even appear on camera myself at all. I then ordered video captions from […]

Why Do You Buy?

It’s All In Your Head We may not realise, because it’s a subconscious thing, but the vast majority of us buy based on emotion.  We listen to our gut feeling, and we know it’s right, not just because we’re always told to “go with your gut”, but because it JUST IS. In fact, something else […]