5 Key Tactics Used By Marketing Pros To Get More Sales (Clue: It’s All About Emotion)

Have you ever bought something as a result of seeing an ad? Can you remember what was in the ad that made you want that product or was it a subconscious influence?   And what does this have to do with “neuromarketing”? Neuromarketing Is A Thing A google search produces 1,820,000 results, dating back to […]

6 Huge Mistakes You’re Making With Facebook Ads – And How To Fix Them

Are Your Facebook Ads Working? (UPDATED SEPTEMBER 2016) Have you tried Facebook Ads? More and more small business owners are taking advantage of advertising on the world’s largest social network, but in many cases they’re losing out by making basic errors.  In this article I’ll take a look at the common errors businesses make when […]

How To Create A Pro Quality Explainer Video In 8 Easy Steps

Stay Ahead Of The Game Your competitors have been using explainer videos for quite some time. Thus, it makes sense to explore the marketing opportunities these can offer. An explainer video is, as its name implies, a video that explains an idea, process, or event. Its purpose for internet marketing is to generate leads and obviously sales. […]

“Facts Tell, Stories Sell” – How To Grab Your Prospects’ Attention

How Do Stories Relate to Marketing? I’m sure you’ve heard the phrase “facts tell, stories sell”.   But have you stopped to think about what it means for your marketing?  I recently came across a Native American proverb that goes into a bit more detail… “Tell me the facts and I’ll learn. Tell me the […]

How To Choose The Right Type Of Marketing Video For Your Business

Video Marketing – Where To Start? If you’re a business owner, you’ll have realised that 2015 is all about video.  Not yet using video in your marketing? You can be sure your competitors are, so it’s time to get up to speed.  But how do you decide which type of marketing video is right for […]