Social Media Marketing – Where Are We Now?

Social Media 5 Years On… Social media as a business tool has been around for more than 5 years – it’s now considered “mainstream” and an essential part of any smart business marketing strategy.  We’re coming to the end of another year, the traditional time for reflection; here are my thoughts on the current state of […]

Keeping it Simple with Twitter – Part 2

This is part 2 of a guest post from Chris Lomas of UK Speech Writer Top ten twitter tips – the copywriter’s perspective 1. Stuck for ideas? One popular Twitter technique is to run a series of ‘tip-tweets’. For example, we’ll take a core copywriting service, like case studies, prepare a series of tweets giving […]

Networking – are you well connected?

Don’t be shy! In my business it’s important to be an active networker, both on and offline.  I meet a lot of people at networking events, collect business cards, and browse scores of websites and social media profiles. I’m often surprised at how “disconnected” many business people seem to be.   Look, if someone had […]