5 Key Tactics Used By Marketing Pros To Get More Sales (Clue: It’s All About Emotion)

Have you ever bought something as a result of seeing an ad? Can you remember what was in the ad that made you want that product or was it a subconscious influence?   And what does this have to do with “neuromarketing”? Neuromarketing Is A Thing A google search produces 1,820,000 results, dating back to […]

6 Huge Mistakes You’re Making With Facebook Ads – And How To Fix Them

Are Your Facebook Ads Working? (UPDATED SEPTEMBER 2016) Have you tried Facebook Ads? More and more small business owners are taking advantage of advertising on the world’s largest social network, but in many cases they’re losing out by making basic errors.  In this article I’ll take a look at the common errors businesses make when […]

Facebook Canvas –  The Latest Mobile Ad Experience 

Many thanks to Lee Rickler of Point and Stare for this post. You’ve got to hand it to Facebook — the social media giant knows how to keep business booming. The launch in late February 2016 of its scintillating new mobile ad format, Canvas, has the marketing world buzzing. At the forefront of social media integration […]

Video Marketing – How To Create A Viral Video

Video Marketing – A Few Statistics To Set Things In Context Forrester Research found that one minute of video has a value equivalent to 1.8 million words. That’s a lot of words! Would you want to spend time writing them? Comscore discovered that the average internet user spends 16 minutes and 49 seconds per month […]

Social Media Trends for 2016

A Make or Break Year For Your Business? 2015 saw plenty of changes to existing social media platforms, as well as the rise of yet more newcomers.  And some businesses continued to shun all social media. Those businesses will struggle against their more savvy competitors, going forward.  Will your business sink or shine this year? […]