Facebook Marketing in 2018 – What’s Working Right Now (And What Isn’t)

Have You Given Up On Facebook?UPDATE:  12TH JANUARY 2018Facebook announced a major change to the newsfeed algorithm, resulting in lower priority for business page updates, public announcements etc and placing yet more emphasis on “connecting people to meaningful posts from their friends and family in News Feed”.  As a result, the points outlined in this blog post are […]

Do You Need A Facebook Pixel?

Why Us​​​​​​​​​e a Facebook Pixel?Why wouldn’t you want to advertise to the people already interested in your business? If you haven’t installed a Facebook Pixel on your website, you’re not able to reach these people with Facebook Ads (the most cost-effective method of online advertising). There’s so much more to Facebook Ads than boosting a […]

Why Visual Content Is The New Black

Visual Content –  What Does That Even Mean? Visual content – I didn’t invent the terminology (although it’d have been cool if I had!)  It’s a bit of a buzzword these days, a sidekick of “content marketing” if you like. By visual content, I mean images, gifs and video.  Why do we need visual content […]

Facebook Messenger Bots – Exploring A New Marketing Channel

Why Facebook Messenger? I consider it essential for my business that I keep an “ear to the ground”, looking out for the latest news and updates around social media, video and online marketing.  I regularly scan blog posts and articles via social media and my favourite RSS reader, Feedly. Towards the end of last year […]

Try These Simple Strategies To Improve Your Facebook Ads Success

Facebook Ads Work When You Do You’re missing a huge opportunity with Facebook Ads – here’s why Have you tried Facebook Ads and been frustrated with your lack of success?  You’ve read scores of inspiring stories from other businesses who’ve had amazing results, yet somehow you can’t make it happen. You’re fed up wasting hours […]