Facebook Marketing in 2018 – What’s Working Right Now (And What Isn’t)

Have You Given Up On Facebook?UPDATE:  12TH JANUARY 2018Facebook announced a major change to the newsfeed algorithm, resulting in lower priority for business page updates, public announcements etc and placing yet more emphasis on “connecting people to meaningful posts from their friends and family in News Feed”.  As a result, the points outlined in this blog post are […]

Do You Need A Facebook Pixel?

Why Us​​​​​​​​​e a Facebook Pixel?Why wouldn’t you want to advertise to the people already interested in your business? If you haven’t installed a Facebook Pixel on your website, you’re not able to reach these people with Facebook Ads (the most cost-effective method of online advertising). There’s so much more to Facebook Ads than boosting a […]

Facebook Instant Articles – The Antidote To Your Slow-Loading Website

Fast-Loading Web Pages To Get A Facebook Boost This post is an Instant Article –  view it on your phone to understand how these work! Since Facebook launched back in 2004, its mantra has been all about “the user experience”.   Facebook wants its users to stay within the platform, or if they do leave, […]

Video Marketing Doesn’t Work

You run a business and you’ve heard that video is essential these days if you want to be noticed online.   You’ve tried creating a few short videos to promote your products or services, you’ve put them on your website and shared them on Facebook.  What happened? Nobody got in touch, let alone bought from […]

Why Visual Content Is The New Black

Visual Content –  What Does That Even Mean? Visual content – I didn’t invent the terminology (although it’d have been cool if I had!)  It’s a bit of a buzzword these days, a sidekick of “content marketing” if you like. By visual content, I mean images, gifs and video.  Why do we need visual content […]