Facebook Instant Articles – The Antidote To Your Slow-Loading Website

Fast-Loading Web Pages To Get A Facebook Boost This post is an Instant Article –  view it on your phone to understand how these work! Since Facebook launched back in 2004, its mantra has been all about “the user experience”.   Facebook wants its users to stay within the platform, or if they do leave, […]

Facebook Live – Not So Scary After All

My thoughts as Purrfectly Social approaches its 6th birthday… I did a Facebook Live on my Purrfectly Social page yesterday.  That in itself is quite a milestone because a few months ago, I’d have made any excuse not to go live, or even appear on camera myself at all. I then ordered video captions from […]

Why Visual Content Is The New Black

Visual Content –  What Does That Even Mean? Visual content – I didn’t invent the terminology (although it’d have been cool if I had!)  It’s a bit of a buzzword these days, a sidekick of “content marketing” if you like. By visual content, I mean images, gifs and video.  Why do we need visual content […]

6 Reasons You Need Content Marketing To Grow Your Business

Why content marketing? You’ve probably seen the term everywhere in the last couple of years, but do you know what content marketing is? The Content Marketing Institute defines it thus: Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with […]

5 Reasons You Should Be Using Images In Your Marketing

Images Drive Engagement Stand Out And Deliver We live in an increasingly fast-paced world. People nowadays expect instant answers and solutions to whatever they’re seeking. Social media newsfeeds move rapidly, meaning that you have just a small window of opportunity to get your content noticed. If someone lands on your website and doesn’t find what […]