Social Media For Small Business – Some Statistics
I came across this infographic the other day via Socialnomics. I found it quite eye-opening, yet very consistent with my own experience. I go to a lot of networking events and naturally, am asked what my business is. This usually leads into a discussion around social media and its uses for business – 9 times out of 10 the other person says that they’ve set up social media accounts but don’t have any idea what to do next……
Social media for small business – takeaways from the infographic:
A massive 88% of owners believe that social media does, or will, impact on their small business – so it’s clear that they see the potential.
Another survey found that 31% of small businesses were not using social media at all, and the reason given for this was that they “don’t know where to start”……… this is sounding very familiar!
Apart from “don’t know where to start”, other reasons for not using social media were “don’t have the staff”, “costs too much”, “information overload”, “too many sites to manage” and astonishingly, “doesn’t help me or my business”.
Confusion over who should manage social media for a business is also widespread, responses varying from “business owner” (18%) down to 1% for HR, customer service, corporate, administrator etc. All a bit vague, isn’t it?
Social media seems to have become a huge mystery, a black art, something only to be attempted by those of strong constitution. This is borne out by the fact that 67% of small businesses do not plan to increase their investment in social media for 2012.
In light of this, it’s rather strange that virtually none of the small business owners surveyed had plans to hire anyone to help them with social media.
How about you? Do you find yourself mystified by social media? Would you consider hiring someone to help with social media for your small business? I’d love to hear your comments.
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