Chances are, if you’re in business, you’re aware of the “digital shift” that has taken place over the last 20 years or so. First it was the internet and email, then the world wide web – and now we have the social media revolution. Did your business set up a website 15 years ago along with thousands of others? It’s virtually unheard of nowadays for a business not to have its own website.
The last two years or so have seen a truly seismic shift, with an almost universal adoption of social media. But it’s no longer used just for “social” reasons – the various platforms represent a huge opportunity for businesses to promote and market themselves. Here are a few tips if you’re feeling left behind in the social stampede.
- Find your voice – remember that social media is 21st century word of mouth, so be yourself – write as you’d speak to current or potential customers. Don’t put on an act.
- Set up your Twitter account – begin to build a following. Follow key influencers in your niche and try to establish relationships. Always be subtle; don’t sell overtly. Tweet at least 6-8 times per day- keep people interested. No-one will follow an account that’s inactive.
- Create a Facebook page for your business – add as much information as possible, using keywords appropriately. Include good photos of your products. Post at least 4 updates per week, and again keep things subtle; engage with your fans and ask them for feedback. Use the Questions app to create polls about topics relevant to your businesss.
- Join LinkedIn – the premier B2B social network, but completely relevant for any business. It’s vital to complete your profile as fully as possible, including your previous work experience, education, and recommendations from clients. LinkedIn profiles rank very highly on Google – you do want to be found by potential clients, don’t you? Join relevant LinkedIn groups, take part in discussions, answer questions – begin to position yourself as an expert in your niche.
- Create a blog – perhaps the most important of all. Your blog is your “home base” – where you should send people looking to find out what you do and what you can offer them. Link all your social media profiles to your blog and vice versa. (As you will notice I’ve done). Update your blog at least once a week, and always on a regular basis. This is vital for good SEO – fresh content always ranks highly. Remember to use keywords in your blog posts, titles, and tags.
- Stop Press – get yourself an invite to Google Plus. The new social network launched at the end of June 2011 and already has well over 10 million users – the growth has been phenomenal and there are lots of very exciting features. As yet it’s not set up for business use, but this will be an imminent addition. If you would like an invite, let me know.
I hope the above points have given you a few ideas to get started on your social media adventure. If you’re still feeling confused and overwhelmed, I may be able to help!
And please feel free to let me know your top tips! Feedback is always very welcome.
You can contact me on 01777 249075
or by email at firstname.lastname@example.org