Something light-hearted for a Friday!
If you’re of a “certain age” like me, you’ll have grown up with Charles M Schultz’s (he died in 2000) world famous comic strip “Peanuts”, featuring neurotic Charlie Brown, his Beagle, Snoopy, and several of his friends.
The Washington Post recently announced that Peanuts is to expand into the digital sphere, including mobile gaming, apps, e-books and Facebook. Peanuts Worldwide’s existing Facebook page already has over 830,000 fans.
Iconix Brand Group, the owner of Peanuts Worldwide, wants to ensure that Peanuts appeals to younger fans and naturally this has to involve digital and social media marketing.
Nearly 50 years ago, Peanuts was first aired as an animated TV show – the new digital initiatives will ensure that it remains as popular as ever – after all the characters are timeless and the message will remain relevant.So who’s your favourite Peanuts character?! (Mine’s Lucy!)
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