Top ten twitter tips – the copywriter’s perspective
1. Stuck for ideas? One popular Twitter technique is to run a series of ‘tip-tweets’. For example, we’ll take a core copywriting service, like case studies, prepare a series of tweets giving advice on how to write case studies and then schedule the tweets to pop up over several days. It’s a great way to keep front of mind with clients.
2. Be generous. Tweet regularly – and offer lots of useful links and free content – your tweets will be retweeted more often; you’ll get more followers, and your brand will grow.
3. Follow existing customers, potential customers and yes, even your competitors. You’ll learn more about what your customers are really looking for. And if you can find it in your heart to occasionally retweet your competitors’ tweets, you’ll get noticed by even more potential followers. You might even find that you start to exchange ideas with other people in your industry.
4. (This is the big one from a copywriting point of view.) The brevity of social media makes us all write more succinctly. It’s not easy to compose a meaningful tweet that says all you want it to say in 140 characters. But if you can get into the habit of doing it regularly, it’ll get easier. And then it’ll seep into all your writing, making it sharper and more concise.
5. Use what you’ve learned on Twitter and apply it to your other marketing writing. 300 words is generally reckoned to be a good length for a webpage. But, while some pages need all 300 words, some don’t. So if you have the opportunity to go shorter, do it:
- Cut any long paragraphs down to size.
- Break big blocks of text up into concise bullet points.
- Try tweet-length introductions and summaries on key pages
6. Twitter never lets you forget that, whatever you’re writing it’ll get better with every edit. So try to develop a good eye for editing. It’s a great skill to have when you’re coming up with concise headlines for sales letters, or summing up a case study in a pithy paragraph.
7. Sometimes it’s what you don’t say that counts. So use that 140 character limit to leave some things out. Be tantalising. Not being able to tell your audience absolutely everything isn’t always a bad thing.
8. Yes, there are plenty of ways to cut your tweets down to size, but go easy on the text-speak. Make sure your tweets are easy to read.
9. Don’t be afraid of a little controversy. Nobody wants to read ‘me-too style content. So if you’re not giving advice or retweeting useful content, don’t be afraid to stir things up a little bit. Offer an alternative take on an industry issue, or weigh in with your unique insights on a topic.
10. These big copywriting rules can all apply to Twitter:
- Use a title (when appropriate). Could be as simple as News. Or Special Offer. Or even Top Twitter Tips.
- Use clever formatting when you can. EMPHASISE things (sparingly).
- Give a clear call to action. So if you want a retweet, ask for it.
Hope that helps. Oh, & I promise to follow back new followers who’ve read the article. Let’s exchange 100 or so carefully chosen characters.
Need help setting up or managing Twitter for your business? I enjoy working with businesses to achieve more from social media and I’d love to hear from you – get in touch now on 01777 249075 or email me firstname.lastname@example.org