How To Do Social Media??
I go to quite a few local networking meetings, where I naturally get involved in conversations about social media. I can’t recall a meeting where someone hasn’t said to me “I’ve set up a Facebook and Twitter account, but I don’t really know what to do now”……..
Yesterday I attended a “Blogging for Business” seminar. The speaker recommended blogging about questions that people have asked, and the topic of this post – How To Do Social Media – immediately came to me
So, how to “do” social media??
- Sit down with a coffee and decide what you want to achieve with social media. More website visitors? More sales? Building a community? Being seen as the local expert in your field? The answer will probably be a combination of all these things.
- Also think about how you will track the results from your social media campaigns. Google analytics is free and very powerful. There are also various tools for tracking particular social media channels. Facebook has its own Page Insights and this has just been upgraded to give even more information.
- Consider your branding. It’s important to be consistent across all the social networks so that your business is instantly recognisable. Your social media pages should have the same branding as your website and blog. Ideally your username should be consistent across all platforms, too.
- Set up your accounts. It might be wise to start with just one or two so that you can get a feel for how they work. If you dive into multiple networks straight away, you’re more likely to give up. We’re back to the original complaint of “I don’t know what do do”….
- I’d recommend starting with Twitter. Many people find it difficult to believe that it can be useful for business. But if you persevere and take time to understand this platform you will soon appreciate its power. The key is consistency. You can’t afford to miss tweeting for more than a day or two. This can seem impossible at first!
- If you follow my advice and start with Twitter, “listen” first. Begin by following a few people in your niche (find them via a google search), watch what they’re tweeting about. Look at who they’re following and who their followers are. You might also want to follow some of these. Then start to engage – comment on what’s been posted, mention that you found it useful etc.
- Look for people in your local area and follow them. Many will be local businesses who might need your services in the future. Perhaps you’ve already met them at networking meetings? It’s always good to meet “tweeps” in the flesh after a few weeks of virtual chat!
- Remember, be consistent! And don’t be tempted to use software that automatically adds followers – this is a waste of time as followers added this way are unlikely to be interested in what you have to offer. You need quality, not quantity. It’s far better to grow your followers organically, and after a while this will start to happen without any action from you. That’s not to say that you shouldn’t continue looking for followers.
- When you feel that you’re familiar with Twitter and are starting to see results, get set up on one of the other networks – LinkedIn is a good choice as it is very powerful for B2B connections and there are many possibilities for “networking” within the platform. LinkedIn is known as the professionals’ social network.
- Rinse and repeat the above with Facebook and YouTube if you wish! A Facebook page is a must-have for most B2C businesses and can also be very useful for B2B. YouTube is great if you have a lot of visual content, but basically any business can produce powerful marketing videos without too much effort. Hmmm…….about time I started with video 🙂
Has this helped to answer your question “How to do social media”?
If you’re still struggling and need advice on setting up and using social media accounts, start by contacting me on 01777 249075
or by email at firstname.lastname@example.org