Add Branding – Get Your Videos Noticed
You’ve probably noticed that video is everywhere – more and more business owners are realising that it’s pretty much an essential part of any marketing strategy these days. If you’re creating videos regularly for your business, that’s great. But are YOUR videos getting lost in a sea of sameness? With so many videos now being shared on social media, it’s important to ensure that yours are seen – what are you doing to make them stand out and get noticed?
An animated logo – often called a logo reveal or logo stinger – is a simple way to add your branding and identity to every video you create and share online, either at the start, the end, or even both. And it’s very easy to create your own, using a tool that the majority of PC owners have access to: Powerpoint.
Yes, our old friend Powerpoint has capabilities you probably hadn’t dreamed of – it’s by no means limited to creating those same old presentations that cause people to fall asleep in meetings and workshops! [ commonly known as Death By Powerpoint 🙂 ]
As well as adding your animated logo to existing videos, you can use it as a standalone clip to share on social media – it’ll work well on Facebook, Twitter and Instagram. You could also convert it into a gif and include that format in your emails (gifs are equivalent to images and they’ll autoplay wherever placed)
So how do we create a logo animation in Powerpoint? The simplest way to explain is in a video – watch below to follow the process step-by-step as I produce a simple animated logo and tagline. Why not add music to your video too – there are many places you can download royalty-free tracks, including YouTube’s own audio library (select “attribution not required”)
Are you now inspired to try creating your own animated logo? I’d love to see what you produce – why not share in the comments, or message me on Facebook.
Need A Bit More “Wow”?
Want even more visual punch to your logo reveal? Here’s a showreel of examples that I’d love to create using YOUR logo – can you believe they’re just £15? Message me to get started. I’ll need your choice of design (each one is numbered in the showreel), and your logo in png format. Not sure what that means? I’m here to help 🙂
How Can I Help You?
I’m passionate about helping businesses to get the best from their online marketing. Please contact me if you need further advice on creating and editing videos. Not happy doing it yourself? Check out my done-for-you video packages here.