Have You Given Up On Facebook?
UPDATE: 12TH JANUARY 2018
Facebook announced a major change to the newsfeed algorithm, resulting in lower priority for business page updates, public announcements etc and placing yet more emphasis on "connecting people to meaningful posts from their friends and family in News Feed". As a result, the points outlined in this blog post are even more relevant.
Plenty of business owners became disillusioned with Facebook over the last year or so. Organic reach has dropped to new lows (less than 5%) meaning that it's increasingly difficult to get your page posts seen.
However, that doesn't mean you should give up - far from it! Facebook is still a marketing goldmine for business owners.
You need to change your strategy. What worked in 2012 doesn't work now - things have changed. And why shouldn't they - Facebook is a forward-looking company aiming to be at the forefront of innovation.
The opportunities are still there, for those who choose to take them.
Let's look at what you need to DO on Facebook in 2018 - and what you DON'T.
What have you found works best on Facebook? Let me know in the comments.
I’m passionate about helping businesses with online marketing. Please contact me if you need further advice on getting the best from Facebook.
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