Digital Marketing – An Integrated Approach

Wordle: Digital Marketing

Digital Marketing – Why You Need An Integrated Approach

I’ve been thinking a lot recently about the need for an integrated approach to the whole digital marketing thing.  Social media is of course a vital component in any business marketing toolkit,  but it can’t stand on its own.  Traditional marketing also plays an important part,  as do the newer innovations as described below.

We already know that tweets, Facebook updates and Google Plus posts are indexed by google, (are you using keywords in your social media updates?)  and of course YouTube is the world’s second largest search engine.  So you should be establishing a presence on all of these networks and building your communities.

But how many businesses (thinking particularly of the UK here) are aware of the huge growth in mobile technology?  I’ve talked about this issue in a previous post on Mobile Marketing, and another where I discuss an infographic on Mobile Marketing Statistics.   I also suggested actions that business owners could take immediately to respond to this new revolution in digital marketing.  There’s no doubt that a high percentage of web browsing, search, and online shopping will take place via mobile devices in the very near future and businesses need to be ready.

Meanwhile, I would like to share this presentation.  It shows how to take an integrated approach to your social media activities.  Feel free to download if it will be helpful 🙂

Are you finding it easy to integrate traditional and newer marketing strategies?  Is your website optimised for mobile devices?   Please share your thoughts in the comments.

Need help with digital marketing? Take the first step! Contact me on 01777 249075
or by email at

you can also TEXT

INF SOCIALMEDIA or INF SOCIALMEDIA + your email address  to 60777

to receive your free copy of my booklet “10 Reasons Why You Need to Get Up To Speed With Social Media”.


  1. […] that social media is just one marketing technique and it must combined with a range of tools for an integrated approach – hence I have educated myself on various other marketing […]

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