6 Reasons You Need Content Marketing To Grow Your Business

Why content marketing? You’ve probably seen the term everywhere in the last couple of years, but do you know what content marketing is? The Content Marketing Institute defines it thus: Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with […]

Why Do You Buy?

It’s All In Your Head We may not realise, because it’s a subconscious thing, but the vast majority of us buy based on emotion.  We listen to our gut feeling, and we know it’s right, not just because we’re always told to “go with your gut”, but because it JUST IS. In fact, something else […]

6 Huge Mistakes You’re Making With Facebook Ads – And How To Fix Them

Are Your Facebook Ads Working? (UPDATED SEPTEMBER 2016) Have you tried Facebook Ads? More and more small business owners are taking advantage of advertising on the world’s largest social network, but in many cases they’re losing out by making basic errors.  In this article I’ll take a look at the common errors businesses make when […]

Facebook Canvas –  The Latest Mobile Ad Experience 

Many thanks to Lee Rickler of Point and Stare for this post. You’ve got to hand it to Facebook — the social media giant knows how to keep business booming. The launch in late February 2016 of its scintillating new mobile ad format, Canvas, has the marketing world buzzing. At the forefront of social media integration […]

Video Marketing – How To Create A Viral Video

Video Marketing – A Few Statistics To Set Things In Context Forrester Research found that one minute of video has a value equivalent to 1.8 million words. That’s a lot of words! Would you want to spend time writing them? Comscore discovered that the average internet user spends 16 minutes and 49 seconds per month […]