Why You Can’t Ignore Facebook For Business

How Are You Marketing Your Business?

facebook_businessIf you run a business, you need to put some effort into marketing your products and services.  Many business owners rely heavily on word of mouth referrals – these are fantastic of course.  But they should never be the only thing you rely on to spread the word about what you offer.  Perhaps you also run ads in local papers or magazines – no reason not to, other than the fact it can get expensive.  Did you know that it takes at least 7 “touches” (e.g. views of your ad) before a potential client even registers it in their consciousness?  And that’s before they even think about buying from you or hiring you to do a job for them.

Social media has become a part of life for a huge number of people nowadays. A staggering 90% of people trust peer recommendations via social media, so it makes sense for a business to market its products / services where its clients are.  But why should you consider Facebook for business?

Facebook is Huge….

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  • Facebook has 1.23 billion active users worldwide
  • Facebook is the most visited website
  • 76% of users log in at least once per day and spend an average of 20 minutes on the site
  • At least half of the UK population has a Facebook account
  • 56% of Facebook users are likely to recommend a brand or product after “liking” it
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I could go on quoting statistics all day but you get the picture! The bottom line is that simply because of the sheer numbers of people logging in daily, every business has clients (both current and future) on Facebook.  So why would you not want your business to be present and actively interacting on Facebook?  The downside is that although social media is touted as being free, it isn’t – at least not in terms of time and effort.  If you’re going to market your business on social media then you DO have to spend time doing it.  And it has to be done consistently, every day, all year round (OK, maybe not on Christmas Day!) Your social media marketing also has to be closely integrated with your website and email strategy. If I haven’t put you off yet, read on for tips on using Facebook for business…..

Marketing your Business on Facebook – 10 Top Tips for Posting on Your Page

I’ve written previously about setting up a Facebook business page, so I’m not going to go into detail here.  I should mention though that you MUST set up a page – don’t use your personal profile to promote your business or you risk being deleted by Facebook.  A page should however be set up via your personal profile, so if you don’t already have a profile you’ll need to start one first.  Quick hint – on a personal profile you have “Friends” and on a page you have “Likes” – that’s the most obvious visual difference if you’re not sure.   So, on to the tips……video below.

  1. Start building your likes – invite your Facebook friends and email contacts to begin with.  Hopefully at least some of them will oblige!
  2. Post updates regularly and consistently – I recommend at least once per day, including weekends.  Experiment with different times to see what works best.
  3. Use the scheduling tool to upload a few days’ posts in advance – great if you’re going to be short of time on particular days.
  4. Try different types of post – simple text updates, photos, videos, links to blog articles or websites.
  5. Get people interacting by asking questions, inviting opinions and allowing them to post on the page.
  6. Be aware that you shouldn’t “sell” in every post. Try to keep overt promotions to less than 20% of your updates.  The rest of the time, post content that’s relevant and interesting to your audience e.g. news of your industry, links to blog articles etc.
  7. Do post more personal updates occasionally – remember that “people buy from people” so let your audience know that there’s a real person behind your business.
  8. Choose a Username for your page –  this is the URL (web address) that links to your page.  The default provided by Facebook contains a long string of numbers.  You’re prompted to do this when setting up your page.
  9. Make sure you add a link to your Facebook page to your website, email signature, forum signatures, business cards, printed leaflets, adverts and any other printed materials. Let as many people as possible know your business is on Facebook.
  10. Don’t be tempted to use your Facebook page as a substitute for a website. Your main online “hub” should always be a well-designed and optimised website hosted in your name.  Social media sites aren’t necessarily permanent and you don’t control them. Facebook seems pretty well established but who knows!

For more suggestions and tips, take a look at a post I wrote about “Growing your Facebook Page” – although note that the rules on Facebook contests have now been relaxed.

Over To You….

Are you using Facebook for your business?  Are you getting results?  Let me know your successes in the comments – I’d love to hear from you.  And if you enjoyed this, please do share with your social networks via the links on the left!

You’re welcome to contact me if you need further advice on using Facebook for your business. Why not say hello on my Facebook page too? 

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