Book Review – “The Real Truth about Social Media”

Social Media Book Review

A quick post today just to mention a great book that I’ve recently finished reading.

The Real Truth about Social Media

“The Real Truth about Social Media- Confessions of a Social Media CEO” by Eric Harr is an easy-to-read work that defuses many myths surrounding social media and gets right down to the nitty-gritty.   As social media books go, I’d strongly recommend this one to anyone in business who has been “dabbling” in social media because they know they should be using it, but hasn’t really understood why or what they are doing.  Or if you haven’t even dabbled yet,  this book is also for you.

Eric Harr is the founder and CEO of Resonate Social Media  , an exclusive agency in San Francisco.  He is also a CBS TV host and Founding Editor of VIV magazine.   He writes in an honest and straightforward style and unlike other social media books, this provides genuine case studies of social media “done right”, with web links so you can go and see for yourself.

Each chapter starts with a “Monumental Myth” and a “Timeless Truth” about social media or business in general, and ends with “Actionable Insights” for both personal and business use.  The consistent thread running through the book is that “good business is good for business” – who could deny that?

Incidentally, the author is also a triathlete, and an international ambassador for the humanitarian organisation CARE (to which funds from the sale of the book will be given)

Read the introduction to “The Real Truth about Social Media”, and the book is now available to purchase from Amazon.

Have you read this book?  What did you think?  Please feel free to comment below 🙂

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