Social Media for Business – Yes or No?
I’m aware that many businesses are not yet convinced that it’s worthwhile using social media for marketing. I thought it would be useful to compile a list of relevant statistics as an overview of how social media has become a significant factor in business activities.
NB There is no particular reason for the order in which the social media statistics are presented. All of these figures (and many more) are readily available on the web – please check the links at the end of the article. You may also want to look at my previous post that includes a SlideShare of a study on SMBs and social media.
The quote on the right was made by Richard Branson in Entrepreneur Magazine.
Social Media Statistics
- Facebook is the most visited of all websites
- 56% of people check Facebook daily
- 120,000 tweets are sent every second
- 50% of shoppers have made a purchase based on a recommendation through a social media site
- The average user spends 89 minutes/month on Pinterest
- 86% of marketers say that social media is important to their business
- 83% of Pinterest users are women
- 71% of social media users are more likely to purchase from a brand they follow online
- 63% of local searchers on social media are more likely to use a business with a presence on a social media site
- 77% of buyers are more likely to buy from a company if its CEO uses social media
- 92% of small businesses say that social media is an effective marketing technology tool.
- 56% of customer tweets to companies are ignored
- The fastest growing segment of social media users is now adults aged 45-54
- 80% of Facebook users prefer to connect with brands on the site
- 62% of Inc. 500 companies say social media is either “somewhat” or “very” necessary to their growth. (NB Inc. 500 = the 500 fastest growing private companies in the US – list published annually)
Social Media Examiner – Social Media Marketing Industry report 2013[hr]
Are you surprised by any of these statistics? Share your thoughts in the comments below.[hr]