Visual Content – What Does That Even Mean?
Visual content – I didn’t invent the terminology (although it’d have been cool if I had!) It’s a bit of a buzzword these days, a sidekick of “content marketing” if you like. By visual content, I mean images, gifs and video.
Why do we need visual content and why is it so important for marketing?
Here are a few statistics…
- The brain processes images up to 80,000 x faster than text
- Up to 65% of people are visual learners
- One minute of video is equivalent to 1.8 million words
- The average online attention span is less than 8 seconds (comparable to that of a goldfish)
As a marketer, your job is to catch the attention of your prospects. You have to stop the scroll!
The Bottom Line…
All blog posts need an image and / or video.
Landing pages need a compelling image or video – one study showed that landing pages with a video resulted in 80% higher conversion rate. That’s pretty impressive!
Then we have Facebook Ads….social media header images… email… and so it goes on.
What can you do if you’re not a graphic designer and videographer?
Learn to create your own graphics, gifs and videos. It’s not difficult – anyone can use the raft of excellent free tools that are readily available. You’ll need to put a bit of effort in; obviously there’s a learning curve with anything new, but I can promise you that no special skills are required, apart from knowing your way around a browser.
I’ve spent a lot of time learning this stuff myself and am now able to produce my own graphics and videos quickly and almost effortlessly – and I want to teach you to do the same.
However – I must emphasise that you should always hire a graphic designer (or videographer) for anything that needs ultra-high quality design – such as your business logo and printed materials, or a corporate video. What I’m talking about is simple web-based images and videos that you need for day-to-day marketing of your business.
My new online training course Let’s Get Visual! is now available. You get access to 10 modules of training for just £59. New modules will be added periodically.
Each module has at least one video tutorial (none more than 20 mins in length) and a worksheet – there’s no obligation, no deadlines, simply dip in and out in your own time. We also have a closed Facebook Group for course members to ask questions and share their creations.
Get the details and register here:
PS: There’s an image, a gif and a video in this post. Is visual content the new black? You decide 🙂