Why Do You Buy?

It’s All In Your Head We may not realise, because it’s a subconscious thing, but the vast majority of us buy based on emotion.  We listen to our gut feeling, and we know it’s right, not just because we’re always told to “go with your gut”, but because it JUST IS. In fact, something else […]

Video Marketing – How To Create A Viral Video

Video Marketing – A Few Statistics To Set Things In Context Forrester Research found that one minute of video has a value equivalent to 1.8 million words. That’s a lot of words! Would you want to spend time writing them? Comscore discovered that the average internet user spends 16 minutes and 49 seconds per month […]

Social Media Trends for 2016

A Make or Break Year For Your Business? 2015 saw plenty of changes to existing social media platforms, as well as the rise of yet more newcomers.  And some businesses continued to shun all social media. Those businesses will struggle against their more savvy competitors, going forward.  Will your business sink or shine this year? […]

How To Choose The Right Type Of Marketing Video For Your Business

Video Marketing – Where To Start? If you’re a business owner, you’ll have realised that 2015 is all about video.  Not yet using video in your marketing? You can be sure your competitors are, so it’s time to get up to speed.  But how do you decide which type of marketing video is right for […]

Social Media Marketing in the UK

Who’s doing what with social media in the UK? I thought this would be of interest to my readers, so I’ve taken the infographic about social media marketing in the UK from my Pinterest board to include here. It shows various UK statistics related to current practice and viewpoints around social media marketing. Source: infographs.org […]