Why Visual Content Is The New Black

Visual Content –  What Does That Even Mean? Visual content – I didn’t invent the terminology (although it’d have been cool if I had!)  It’s a bit of a buzzword these days, a sidekick of “content marketing” if you like. By visual content, I mean images, gifs and video.  Why do we need visual content […]

Why Do You Buy?

It’s All In Your Head We may not realise, because it’s a subconscious thing, but the vast majority of us buy based on emotion.  We listen to our gut feeling, and we know it’s right, not just because we’re always told to “go with your gut”, but because it JUST IS. In fact, something else […]

6 Tips On Successful Video Marketing For Estate Agents

Video Marketing For Estate Agents   As an estate agent, you need a constant stream of new clients for both buying and selling, so it makes sense to use every available marketing strategy to make this happen. Video marketing for estate agents is now an essential tool – without regular use of video content, you’re […]

How To Create A Pro Quality Explainer Video In 8 Easy Steps

Stay Ahead Of The Game Your competitors have been using explainer videos for quite some time. Thus, it makes sense to explore the marketing opportunities these can offer. An explainer video is, as its name implies, a video that explains an idea, process, or event. Its purpose for internet marketing is to generate leads and obviously sales. […]

Video Marketing – How To Create A Viral Video

Video Marketing – A Few Statistics To Set Things In Context Forrester Research found that one minute of video has a value equivalent to 1.8 million words. That’s a lot of words! Would you want to spend time writing them? Comscore discovered that the average internet user spends 16 minutes and 49 seconds per month […]