Why Do You Buy?

It’s All In Your Head We may not realise, because it’s a subconscious thing, but the vast majority of us buy based on emotion.  We listen to our gut feeling, and we know it’s right, not just because we’re always told to “go with your gut”, but because it JUST IS. In fact, something else […]

Social Media Trends for 2016

A Make or Break Year For Your Business? 2015 saw plenty of changes to existing social media platforms, as well as the rise of yet more newcomers.  And some businesses continued to shun all social media. Those businesses will struggle against their more savvy competitors, going forward.  Will your business sink or shine this year? […]

Social Media Marketing – Where Are We Now?

Social Media 5 Years On… Social media as a business tool has been around for more than 5 years – it’s now considered “mainstream” and an essential part of any smart business marketing strategy.  We’re coming to the end of another year, the traditional time for reflection; here are my thoughts on the current state of […]

Google Plus – A Beginner’s Guide

Why You Must Not Ignore Google Plus This blog post forms the basis of the Google Plus training sessions I offer to small businesses.  If you haven’t been active on Google+ so far, now’s the time to get started! Google Plus is the 2nd largest social network with around 360 million users worldwide. However it […]

Google Authorship and Why You Need It

What is Google Authorship? To quote Google: You can link content that you publish on a specific domain to your Google+ profile. Simply put, Google Authorship is a system whereby an author’s Google+ profile is linked to the content they create, whether for their own or other websites.  When the links are set up correctly, […]