Video Marketing Doesn’t Work

You run a business and you’ve heard that video is essential these days if you want to be noticed online.   You’ve tried creating a few short videos to promote your products or services, you’ve put them on your website and shared them on Facebook.  What happened? Nobody got in touch, let alone bought from […]

Facebook Live – Not So Scary After All

My thoughts as Purrfectly Social approaches its 6th birthday… I did a Facebook Live on my Purrfectly Social page yesterday.  That in itself is quite a milestone because a few months ago, I’d have made any excuse not to go live, or even appear on camera myself at all. I then ordered video captions from […]

Why Do You Buy?

It’s All In Your Head We may not realise, because it’s a subconscious thing, but the vast majority of us buy based on emotion.  We listen to our gut feeling, and we know it’s right, not just because we’re always told to “go with your gut”, but because it JUST IS. In fact, something else […]

Social Media Trends for 2016

A Make or Break Year For Your Business? 2015 saw plenty of changes to existing social media platforms, as well as the rise of yet more newcomers.  And some businesses continued to shun all social media. Those businesses will struggle against their more savvy competitors, going forward.  Will your business sink or shine this year? […]

Social Media Marketing – Where Are We Now?

Social Media 5 Years On… Social media as a business tool has been around for more than 5 years – it’s now considered “mainstream” and an essential part of any smart business marketing strategy.  We’re coming to the end of another year, the traditional time for reflection; here are my thoughts on the current state of […]