Why Visual Content Is The New Black

Visual Content –  What Does That Even Mean? Visual content – I didn’t invent the terminology (although it’d have been cool if I had!)  It’s a bit of a buzzword these days, a sidekick of “content marketing” if you like. By visual content, I mean images, gifs and video.  Why do we need visual content […]

Facebook Messenger Bots – Exploring A New Marketing Channel

Why Facebook Messenger? I consider it essential for my business that I keep an “ear to the ground”, looking out for the latest news and updates around social media, video and online marketing.  I regularly scan blog posts and articles via social media and my favourite RSS reader, Feedly. Towards the end of last year […]

Is Your Marketing Strategy Missing This Vital Link?

Email Marketing And Your List Are you a business owner?  If so, are you building your email list on a regular basis?  If not, you’re missing a massive opportunity. Email marketing, contrary to opinions you may have heard, is not dead –  far from it!  As a social media consultant, it might sound strange for me […]

6 Reasons You Need Content Marketing To Grow Your Business

Why content marketing? You’ve probably seen the term everywhere in the last couple of years, but do you know what content marketing is? The Content Marketing Institute defines it thus: Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with […]

5 Key Tactics Used By Marketing Pros To Get More Sales (Clue: It’s All About Emotions)

Have you ever bought something as a result of seeing an ad? Can you remember what was in the ad that made you want that product or was it a subconscious influence?   And what does this have to do with “neuromarketing”? Neuromarketing Is A Thing A google search produces 1,820,000 results, dating back to […]