Video Marketing Doesn’t Work

You run a business and you’ve heard that video is essential these days if you want to be noticed online.   You’ve tried creating a few short videos to promote your products or services, you’ve put them on your website and shared them on Facebook.  What happened? Nobody got in touch, let alone bought from […]

Facebook Messenger Bots – Exploring A New Marketing Channel

Why Facebook Messenger? I consider it essential for my business that I keep an “ear to the ground”, looking out for the latest news and updates around social media, video and online marketing.  I regularly scan blog posts and articles via social media and my favourite RSS reader, Feedly. Towards the end of last year […]

Try These Simple Strategies To Improve Your Facebook Ads Success

Facebook Ads Work When You Do You’re missing a huge opportunity with Facebook Ads – here’s why Have you tried Facebook Ads and been frustrated with your lack of success?  You’ve read scores of inspiring stories from other businesses who’ve had amazing results, yet somehow you can’t make it happen. You’re fed up wasting hours […]

6 Reasons You Need Content Marketing To Grow Your Business

Why content marketing? You’ve probably seen the term everywhere in the last couple of years, but do you know what content marketing is? The Content Marketing Institute defines it thus: Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with […]

Why Do You Buy?

It’s All In Your Head We may not realise, because it’s a subconscious thing, but the vast majority of us buy based on emotion.  We listen to our gut feeling, and we know it’s right, not just because we’re always told to “go with your gut”, but because it JUST IS. In fact, something else […]