Why Visual Content Is The New Black

Visual Content –  What Does That Even Mean? Visual content – I didn’t invent the terminology (although it’d have been cool if I had!)  It’s a bit of a buzzword these days, a sidekick of “content marketing” if you like. By visual content, I mean images, gifs and video.  Why do we need visual content […]

6 Reasons You Need Content Marketing To Grow Your Business

Why content marketing? You’ve probably seen the term everywhere in the last couple of years, but do you know what content marketing is? The Content Marketing Institute defines it thus: Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with […]

5 Reasons You Should Be Using Images In Your Marketing

Images Drive Engagement Stand Out And Deliver We live in an increasingly fast-paced world. People nowadays expect instant answers and solutions to whatever they’re seeking. Social media newsfeeds move rapidly, meaning that you have just a small window of opportunity to get your content noticed. If someone lands on your website and doesn’t find what […]

5 Blog Post Ideas

I have a blog, what should I write about? This has to be one of my most frequently asked questions!  Many business owners are already aware of the benefits of blogging.  They may have started enthusiastically and written several blog posts over the course of a few months – but then the ideas have dried […]