Facebook Ads Work When You Do
You’re missing a huge opportunity with Facebook Ads – here’s why
Have you tried Facebook Ads and been frustrated with your lack of success? You’ve read scores of inspiring stories from other businesses who’ve had amazing results, yet somehow you can’t make it happen.
You’re fed up wasting hours trying out different targeting options, images and copy. You’re beginning to wonder if the success stories are nothing but hype.
Here’s the thing. You’re not taking advantage of the options that Facebook offers to allow you to target people who are ALREADY interested in your business. Why wouldn’t you want to advertise to these people? It makes perfect sense after all.
Yes, you read that right – with Facebook Ads, you can target people who have already shown an interest in your products and services. Chances are you’re not even aware of all the options, because Facebook is constantly innovating and updating its Ads platform. If you don’t know where to look for this information, you won’t know about it.
The Facebook Pixel
I’m sure you’ve seen the words “Facebook Pixel” kicking around online. For some reason they seem to strike terror into the hearts of many business owners, especially those who might politely be described as “tech-challenged”. As a result, most businesses don’t get as far as installing the pixel and immediately reduce their chances of success with Facebook Ads.
There’s nothing to be afraid of. The pixel is a snippet of code that enables Facebook to communicate with your website, allowing visits to be recorded. Here’s the official definition:
You might be confused by the use of the word “pixel” if you know anything about images – because as you’ll be aware, graphic images are composed of pixels. And in fact, the Facebook pixel is merely a transparent, 1×1 pixel, image file that can be embedded on pages outside of Facebook.
Still confused? Take a look at this Quora article for a fuller explanation.
Adding a Facebook pixel to your website is the foundation of successful ad campaigns. If you’ve not yet added your pixel, I strongly recommend you do it now – even if you’re not sure you’re going to run ads straightaway. This video shows you how to add the pixel and start tracking your website visitors inside the Facebook Ads dashboard.
I mentioned that it was possible to target people who are already interested in your business – let’s look at how to do this. There are 3 main categories to consider.
Your website visitors.
You’ve added your pixel and verified that it’s correctly installed. If you watched my video, you should also have set up your first website Custom Audience – that will keep on building as people visit your website.
Your email list.
You do have an email list, don’t you? If not, here’s why you need to start building yours now. Export your list to a csv file and delete everything apart from the email field – save as csv and upload to your Facebook Ads dashboard as a Custom Audience based on a Customer File. (see below)
Your Facebook Page.
You have several options here – to start with I’d recommend creating audiences for all page engagement, page post and ad engagement, all page visitors, and messages to page. (see below)
Once you have your Facebook pixel and custom audiences set up, you have a great opportunity to advertise to groups of your ideal clients. These are “warm” leads – by visiting your website, joining your email list, visiting and interacting with your Facebook page, they have already expressed an interest in your business. You’d be missing a trick if you didn’t do everything possible to keep their interest, and targeting them with Facebook Ads is an excellent way to remind them of what you offer.
As a bonus, ads to these audiences are likely to cost less and convert more. It’s a no-brainer really!
You’ve almost certainly seen these strategies in action. When you look at something on Amazon or any large online retailer, and subsequently go to Facebook, you immediately see that very same product popping up as an advert in your newsfeed. It’s so powerful – reminding people of something they’ve already shown an interest in. Now you can do the same – go and get started!
Still Need Help?
I understand that you may still be confused and in need of extra help getting all of this set up. The good news is, I’ve created a simple, “done for you” solution!
When you invest in my Facebook Pixels And Audiences Setup Package, I’ll take care of all the techy bits for you, making everything ready for you to start advertising to your warm audiences immediately. Another no-brainer!