Why Visual Content Is The New Black

Visual Content –  What Does That Even Mean? Visual content – I didn’t invent the terminology (although it’d have been cool if I had!)  It’s a bit of a buzzword these days, a sidekick of “content marketing” if you like. By visual content, I mean images, gifs and video.  Why do we need visual content […]

Facebook Messenger Bots – Exploring A New Marketing Channel

Why Facebook Messenger? I consider it essential for my business that I keep an “ear to the ground”, looking out for the latest news and updates around social media, video and online marketing.  I regularly scan blog posts and articles via social media and my favourite RSS reader, Feedly. Towards the end of last year […]

How To Create A Pro Quality Explainer Video In 8 Easy Steps

Stay Ahead Of The Game Your competitors have been using explainer videos for quite some time. Thus, it makes sense to explore the marketing opportunities these can offer. An explainer video is, as its name implies, a video that explains an idea, process, or event. Its purpose for internet marketing is to generate leads and obviously sales. […]

North Notts Business Women Awards

An Evening To Remember I nearly didn’t enter the North Notts Business Women Awards –  mainly because I don’t like social occasions! I’m an introvert, which is generally fine because introverts make great networkers, and I’ve certainly done my fair share of networking, both offline and online, since starting my business just over 5 years […]

Social Media Marketing – Where Are We Now?

Social Media 5 Years On… Social media as a business tool has been around for more than 5 years – it’s now considered “mainstream” and an essential part of any smart business marketing strategy.  We’re coming to the end of another year, the traditional time for reflection; here are my thoughts on the current state of […]