Video Marketing Doesn’t Work

You run a business and you’ve heard that video is essential these days if you want to be noticed online.   You’ve tried creating a few short videos to promote your products or services, you’ve put them on your website and shared them on Facebook.  What happened? Nobody got in touch, let alone bought from […]

Is Your Marketing Strategy Missing This Vital Link?

Email Marketing And Your List Are you a business owner?  If so, are you building your email list on a regular basis?  If not, you’re missing a massive opportunity. Email marketing, contrary to opinions you may have heard, is not dead –  far from it!  As a social media consultant, it might sound strange for me […]

6 Reasons You Need Content Marketing To Grow Your Business

Why content marketing? You’ve probably seen the term everywhere in the last couple of years, but do you know what content marketing is? The Content Marketing Institute defines it thus: Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with […]

5 Key Tactics Used By Marketing Pros To Get More Sales (Clue: It’s All About Emotions)

Have you ever bought something as a result of seeing an ad? Can you remember what was in the ad that made you want that product or was it a subconscious influence?   And what does this have to do with “neuromarketing”? Neuromarketing Is A Thing A google search produces 1,820,000 results, dating back to […]

How To Create A Pro Quality Explainer Video In 8 Easy Steps

Stay Ahead Of The Game Your competitors have been using explainer videos for quite some time. Thus, it makes sense to explore the marketing opportunities these can offer. An explainer video is, as its name implies, a video that explains an idea, process, or event. Its purpose for internet marketing is to generate leads and obviously sales. […]