North Notts Business Women Awards

An Evening To Remember I nearly didn’t enter the North Notts Business Women Awards –  mainly because I don’t like social occasions! I’m an introvert, which is generally fine because introverts make great networkers, and I’ve certainly done my fair share of networking, both offline and online, since starting my business just over 5 years […]

Facebook Canvas –  The Latest Mobile Ad Experience 

Many thanks to Lee Rickler of Point and Stare for this post. You’ve got to hand it to Facebook — the social media giant knows how to keep business booming. The launch in late February 2016 of its scintillating new mobile ad format, Canvas, has the marketing world buzzing. At the forefront of social media integration […]

Video Marketing – How To Create A Viral Video

Video Marketing – A Few Statistics To Set Things In Context Forrester Research found that one minute of video has a value equivalent to 1.8 million words. That’s a lot of words! Would you want to spend time writing them? Comscore discovered that the average internet user spends 16 minutes and 49 seconds per month […]

Social Media Trends for 2016

A Make or Break Year For Your Business? 2015 saw plenty of changes to existing social media platforms, as well as the rise of yet more newcomers.  And some businesses continued to shun all social media. Those businesses will struggle against their more savvy competitors, going forward.  Will your business sink or shine this year? […]

Social Media Marketing – Where Are We Now?

Social Media 5 Years On… Social media as a business tool has been around for more than 5 years – it’s now considered “mainstream” and an essential part of any smart business marketing strategy.  We’re coming to the end of another year, the traditional time for reflection; here are my thoughts on the current state of […]