Facebook Instant Articles – The Antidote To Your Slow-Loading Website

Fast-Loading Web Pages To Get A Facebook Boost This post is an Instant Article –  view it on your phone to understand how these work! Since Facebook launched back in 2004, its mantra has been all about “the user experience”.   Facebook wants its users to stay within the platform, or if they do leave, […]

Video Marketing Doesn’t Work

You run a business and you’ve heard that video is essential these days if you want to be noticed online.   You’ve tried creating a few short videos to promote your products or services, you’ve put them on your website and shared them on Facebook.  What happened? Nobody got in touch, let alone bought from […]

Facebook Live – Not So Scary After All

My thoughts as Purrfectly Social approaches its 6th birthday… I did a Facebook Live on my Purrfectly Social page yesterday.  That in itself is quite a milestone because a few months ago, I’d have made any excuse not to go live, or even appear on camera myself at all. I then ordered video captions from […]

Why Visual Content Is The New Black

Visual Content –  What Does That Even Mean? Visual content – I didn’t invent the terminology (although it’d have been cool if I had!)  It’s a bit of a buzzword these days, a sidekick of “content marketing” if you like. By visual content, I mean images, gifs and video.  Why do we need visual content […]

Facebook Messenger Bots – Exploring A New Marketing Channel

Why Facebook Messenger? I consider it essential for my business that I keep an “ear to the ground”, looking out for the latest news and updates around social media, video and online marketing.  I regularly scan blog posts and articles via social media and my favourite RSS reader, Feedly. Towards the end of last year […]